blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

How to create design templates in Adobe Illustrator and why it supports your brand identity

When it comes to design templates, I believe they can help small businesses when they are used in the right context. If you are creating and designing quality, individual work, your business can improve with consistent template designs in their brand identity.

Here are a few ways I’ve created processes to design template designs in Adobe Illustrator as well as a few ways I use my design templates for my business.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

Why the pen tool is the best tool for beginners to learn how to use Adobe Illustrator

Once I decided to go back to school, I saw how much impact learning how to use Adobe Illustrator would have on my graphic design career.

One of the best business tools that I’ve learned in Adobe Illustrator is the pen tool. I’d say the pen tool is my favorite and most recommended tool to acquaint yourself with when you’re starting as a beginner.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

How to use Adobe Illustrator to develop your brand identity strategy

It can be daunting when you first learn how to use Adobe Illustrator and it can be difficult to acclimate yourself to using some of its tools.

When I first started learning how to use Adobe Illustrator, I wish I had a mentor to show me these business tools first and then cut me loose to explore. These tools will help you develop a brand strategy for any project you jump into.

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blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

Why Adobe Creative Cloud is always better than Canva for your logo designs

There are more things to consider than the price when you are looking to have a logo design for your small business. Formats, usability, and exclusivity are some of the most crucial for small business logos.

I always suggest hiring a graphic designer when looking to create a logo design for your small business. They will be able to have the best expert opinion when creating a logo.

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blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

My favorite and the best resources on how to start a graphic design freelance business

I started my graphic design freelance business in late 2019. I knew about many of the resources I would need to reach my goals but didn’t have the means to invest in them like I wanted to at the start. As I got more clients and customers, I grew my investment resources.

To start your small business, here are a few resources I’ve acquired to make sure my small graphic design freelance business is thriving.

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