organize your online content

Stop feeling overwhelmed when you need to create content online for your creative business.

Develop a consistent, engaging content strategy in a 1:1 session with me to create your schedule.

what you’re experiencing…

overwhelm

With everything you need to do to keep your business going, adding five social media accounts, or even just one or two is too much for you to handle. Thinking up new content, designing or photographing posts, and scheduling it out is making you want to rip your hair out.

unfulfilled

You might be managing to post a piece or two of content to your feeds but you’re no closer to getting the interaction you want with your audience than you were before. No matter what type of content you post, you don’t seem to get the response you want from your audience and you don’t know how to change the cycle.

overworked

All of the content you conjure up starts to feel the same and it shows on your feed. You don’t know what else you can do to show your audience what you can do for them. You’ve tried to show them five different ways to do the same thing or projects to show your work but with lackluster results.

create your content schedule

what you want to happen:

  • you want to develop a schedule for your content that engages with your audience consistently

  • your content marketing aligns with your brand’s goals to increase your sales and brand awareness

  • you want to spend more time with your family and life goals rather than spending hours on your online content

if this is you:

  • you find yourself posting manually every day while guessing what to write and post to engage with your audience

  • you’re not reaching your goals or your audience after posting your content no matter where you post

  • you spend all your time finding new ways to create your content for your brand rather than focusing in your family and enjoying your life

that’s how I can help you

here’s the process:

step 1: identify

We’ll look into your brand to determine what’s most important when talking about your brand with your audience. This way, you not only will have a plan to market your business, you’ll have an identity when you talk about it.

step 2: create

Once we determine your business’s identity, we’ll develop a story to start marketing to your audience. By crafting a story, the marketing plan we develop together will help your audience feel connected with your business and you’ll feel more in tune with the strategy.

step 3: organize

Implement a schedule and strategy that works with your lifestyle and business. Creating a plan that you can consistently put into action and show up for your audience will show your audience your expertise as a business owner.

What’s that got to do with caitlin e shogren?

Creating content for your business can feel overwhelming, especially when you start thinking about adding on your accounting responsibilities or developing marketing or creating your products and services. It can feel like a never ending cycle. To make it worse, when that content doesn’t convert your audience into buying customers, you feel like a failure and an imposter.

When I first started producing content as a journalist in 2013, I only saw it through the eyes of a reporter. But as I’ve learned as a communicator, designer, and marketer, there is more than one way to tell a story.

Here’s how I can help:

  • Over a decades worth of experience in fields like graphic design, journalism, and marketing

  • 4 degrees in English, Journalism, Art, and Strategic Communication

  • Experience working in industries such as: education, small businesses, news, and marketing

  • Freelancing services since 2020

build your online content strategy