blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

How to create design templates in Adobe Illustrator and why it supports your brand identity

When it comes to design templates, I believe they can help small businesses when they are used in the right context. If you are creating and designing quality, individual work, your business can improve with consistent template designs in their brand identity.

Here are a few ways I’ve created processes to design template designs in Adobe Illustrator as well as a few ways I use my design templates for my business.

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blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

Why Adobe Creative Cloud is always better than Canva for your logo designs

There are more things to consider than the price when you are looking to have a logo design for your small business. Formats, usability, and exclusivity are some of the most crucial for small business logos.

I always suggest hiring a graphic designer when looking to create a logo design for your small business. They will be able to have the best expert opinion when creating a logo.

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blog, Entrepreneurship Caitlin Shogren blog, Entrepreneurship Caitlin Shogren

9 of the Best books for women in business as creative entrepreneurs to get motivated

It's not always possible to stay positive and motivated as a successful entrepreneur and small business owner. So it's essential to know how to invigorate your entrepreneurial spirit.

As a creative female entrepreneur, I tend to look at other creative females to spark my motivation.

Here are some of what I consider to be my favorite and the best books for women in business.

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Business, blog, Graphic Design Caitlin Shogren Business, blog, Graphic Design Caitlin Shogren

Why I choose moo.com for my creative business materials

It wasn’t until I received my first set of business cards and my name tag that I felt official in my new position.

You can say I had acclimated to my desk amicably. My coworkers were great and my boss was helpful as well as reassuring. I was on the payroll. There’s nothing to say that I wasn’t official in my new position.

But having those small, little tokens that helped you be visually a part of the company you’re connected to, helped me associate with the company.

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Business, blog, Graphic Design Caitlin Shogren Business, blog, Graphic Design Caitlin Shogren

How I've reached 500+ monthly visitors to my blog and how to increase your blog traffic

If you’ve started a money-making blog, you might be frustrated when you start trying to increase your blog’s traffic.

Recently, I hit a big milestone for my money-making blog: I reached over 500 monthly visitors.

Since I know it can be difficult for a new blogger to acquire traffic, I’m offering 5 tips on how I was able to increase my blog traffic from 0 to 500 visitors a month.

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blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

Best Graphic Design books for how to start your creative business start-up

I remember reading one of the graphic design books on this list, Creative Strategy and the Business of Design, and thinking I could start my graphic design business after reading this book.

I won’t lie and say it was smooth sailing from there but, I knew I would have a strategy for my design process and could start my graphic design business with more clarity than before.

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