blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

How to choose a color palette for your small business' brand on your website

I’ve been playing with a lot of color combinations lately. From forming my color scheme to creating others, I’ve needed to visualize ways a color scheme would look across multiple platforms, including a website.

With some help from colormind.com, I’ve been solidifying color palettes. While it might not give you a full range color palette, you can still methodically plan out how you can use your color scheme or find one you like with Colormind’s UI Bootstrap tool.

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7 Color scheme tools to develop an accessible brand identity for your small business

I struggled with finding the right color scheme for my business. It can be overwhelming and stressful to find the right fit for your business and be conscious of accessibility and personality concerns.

I know most businesses are all about creating better websites for your customers and converting them, but these tools can also help you make other digital or print projects for your clients.

Take a look at some of the color scheme tools to find the best option for your small business.

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3 Ideas for an inspirational quote board to develop your small business' brand identity

My experience branding has mainly been on the design side of things: logos, colors, fonts, etc. With Elisabeth’s approach, I started with an aesthetic about my brand, rather than on technical formalities.

Over the next 24-hours, it made me question a few other reasons why it was essential to find new ideas when making an inspirational quote board.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

How to create design templates in Adobe Illustrator and why it supports your brand identity

When it comes to design templates, I believe they can help small businesses when they are used in the right context. If you are creating and designing quality, individual work, your business can improve with consistent template designs in their brand identity.

Here are a few ways I’ve created processes to design template designs in Adobe Illustrator as well as a few ways I use my design templates for my business.

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How a logo design checklist can help your business start-up's brand identity

Logo designs can be tricky to nail if you’re trying to do it yourself. You might know you really like a certain font or have your brand colors picked out, even a name to go with them.

If you’re certain you want to create a logo design yourself, try to understand some of these points to create a memorable and functional logo design for your business start-up in this logo design checklist.

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7 Ideas on how to create an inspirational vision board for your business start-up

Discovering a new brand identity can be a fun process for many business owners. Graphic designers aren’t the only ones who find it enjoyable to look at color schemes, font pairings, and inspirational stock art.

Many business owners start by creating an inspirational vision board, so here are seven ideas that I think about when creating an inspirational vision board for other business start-ups.

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