Business, blog Caitlin Shogren Business, blog Caitlin Shogren

CREATE: How to overcome your fears and shortcomings in your small business

Since so many people have been facing furloughs or lay-offs, I’ve also seen many people taking the plunge of opening their own business. Most people are looking to replace their income while others are hoping to cushion any fallout they might experience in the future.

While many job hunters are taking the leap, many are also nervous about delving into the new environment.

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Business, blog Caitlin Shogren Business, blog Caitlin Shogren

CREATE: Find your 'Zone of Genius' and use it to appeal to your target audience

So you’ve found your niche and target audience for your business start-up. Now, how do you use your target audience to flock to your products?

Of course, they’ll just know you have a great product for them and you’ll be an instant success.

Wrong.

By reading Meera Kothand’s section on finding your Zone of Genius, I was able to create a better-branded message that can appeal to my target audience.

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Business, blog, Graphic Design Caitlin Shogren Business, blog, Graphic Design Caitlin Shogren

Book Review: Creative Strategy and the Business of Design

Business is not one of my strong suits. Douglas Davis’ Creative Strategy and the Business of Design helped me understand the main key-points that my peers repeatedly had to explain to me.

All-in-all Davis helps graphic designers and creatives to learn how to speak and approach businesses in a way that will help graphic designer’s careers gain a sense of freedom and understanding.

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blog, Business Caitlin Shogren blog, Business Caitlin Shogren

3 Free Pinterest resources that increased my blog traffic in 30 days

Over the weekend, I gained my 100th follower on Pinterest after learning how to make Pinterest pins, creating a Pinterest strategy, and learning more about how to start my blog and increase my blog’s traffic. I owe a lot of the inspiration and Pinterest tips to 3 Free Pinterest Resources that I want to share so others can increase their blog traffic on their business Pinterest account.

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