blog, Business, Entrepreneurship Caitlin Shogren blog, Business, Entrepreneurship Caitlin Shogren

Small business ideas and goals for entrepreneurs in 2021

With 2021 fastly approaching, there are so many small business ideas that you can still compile for the new year.

These small business ideas can help you leverage your business to a wider audience as well as build stronger trust with your customers. Here are a few of the ideas that I hope to incorporate into my business throughout 2021 as a female entrepreneur.

Read More
blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

4 file types and formats you can create for your logo in Adobe Illustrator

As a creative entrepreneur and business owner, you probably know your file types by now. You know the ones you need, the ones you can use, and the ones that you want to avoid at all costs.

As a graphic designer, you’ll need to be able to tell your clients the type of file formats they’ll need and want for their new business. When you have completed the logo or logos for your client, always provide your client with at least these 4 file types and formats.

Read More
blog, Business Caitlin Shogren blog, Business Caitlin Shogren

5 Client Appreciation gift ideas to show small business owners that you care

Many small businesses rely on referrals and word-of-mouth to keep their small business operating. So it’s only fitting to acknowledge our appreciation with some sort of gift and gesture to show how we care.

It might not be ideal to put your logo on everything, but putting in something that highlights your small business market can work wonders for a thoughtful client appreciation gift.

Read More
blog, Entrepreneurship Caitlin Shogren blog, Entrepreneurship Caitlin Shogren

9 of the Best books for women in business as creative entrepreneurs to get motivated

It's not always possible to stay positive and motivated as a successful entrepreneur and small business owner. So it's essential to know how to invigorate your entrepreneurial spirit.

As a creative female entrepreneur, I tend to look at other creative females to spark my motivation.

Here are some of what I consider to be my favorite and the best books for women in business.

Read More