Business, Lifestyle Caitlin Shogren Business, Lifestyle Caitlin Shogren

Why I needed to take a break from my small business, and why you should too.

I needed to take a break with my small business so I could come back to a small business that I wanted to continue. Especially with the events of the past year, I had to stop and consider how to take a break that would grow my small business.

Over the last two months, I’ve done a lot of thinking, learning, and soul searching about what I’d like to do with my small business and how to reach my target audience.

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Business, blog Caitlin Shogren Business, blog Caitlin Shogren

How to know when it's time to let a client go

One day, have the ideal client that you pictured on the day you decided to start your business. Until that day comes, you might have to make the decision, as a business owner, to let a client go a few times. Sometimes, you’ve just grown as a small business and you need to let a more ideal business take over.

Here are a few reasons I or other small business owners have had to let clients go.

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Business, blog, Professionalism Caitlin Shogren Business, blog, Professionalism Caitlin Shogren

What qualities should you think about for your ideal client?

When working on defining your target audience, you should be thinking about one person. If you were able to pluck one individual from your target audience that would use your product or service, what would that person look like? What would they do? What do they want from your business?

Here are a few questions to ask yourself when determining your ideal client.

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