blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

How to create design templates in Adobe Illustrator and why it supports your brand identity

When it comes to design templates, I believe they can help small businesses when they are used in the right context. If you are creating and designing quality, individual work, your business can improve with consistent template designs in their brand identity.

Here are a few ways I’ve created processes to design template designs in Adobe Illustrator as well as a few ways I use my design templates for my business.

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blog, Business Caitlin Shogren blog, Business Caitlin Shogren

5 Areas to focus on when your small business is slow during the coronavirus pandemic

You’ve probably told yourself you’ll focus on your business a few times so far. Some of you may have done exactly that. With small businesses floundering in local areas, it might look disheartening to be putting much effort into your small business start-up, regardless of when you started.

Here are a few things that you can improve on in your business start-up and still make an impact on the future of your small business.

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blog, Business Caitlin Shogren blog, Business Caitlin Shogren

7 Tips for small business start-up goals for the new year in 2020

With the new year approaching, it’s a perfect time to find tips that work for reaching your small business start-up goals. As a new business owner, you can set your focus on as many goals as you want for 2020 and new goals each year after.

Not only is the new year great to set-up new small business goals, but it’s also a great time to reassess your business start-up’s goals.

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