blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

How a logo design checklist can help your business start-up's brand identity

Logo designs can be tricky to nail if you’re trying to do it yourself. You might know you really like a certain font or have your brand colors picked out, even a name to go with them.

If you’re certain you want to create a logo design yourself, try to understand some of these points to create a memorable and functional logo design for your business start-up in this logo design checklist.

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blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

7 Ideas on how to create an inspirational vision board for your business start-up

Discovering a new brand identity can be a fun process for many business owners. Graphic designers aren’t the only ones who find it enjoyable to look at color schemes, font pairings, and inspirational stock art.

Many business owners start by creating an inspirational vision board, so here are seven ideas that I think about when creating an inspirational vision board for other business start-ups.

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blog, Business Caitlin Shogren blog, Business Caitlin Shogren

Book Review: Building a Story Brand

I just received Building a Story Brand and I haven’t put it down all day.

My initial impression of the book reminded me of the emotional intelligence books that I’ve found in Barnes and Noble a few times. Helpful and exciting, but not necessary in the scheme of things.

After reading the two-page introduction, I knew I’d want to read the whole book.

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blog, Business, Lifestyle Caitlin Shogren blog, Business, Lifestyle Caitlin Shogren

5 Tips while navigating the grief process as a small business owner

There’s no other way to say it, in my opinion. Navigating grief as a small business owner can feel overwhelming, especially when your creative business has only one employee: you.

Grief is a familiar feeling and will go through many cycles as you manage and navigate your way through the process. If you’re starting your grief process or continuing it, here are a few tips as a small business owner.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

Why you DON'T want to use Canva logo design templates for your small business

With a graphic design background, you might feel like I’m too hard on anyone who uses a Canva logo design for their business. That’s a fair point. I have my packages to sell, and there’s a conflict of interest against others using a Canva logo design template.

To contest my point, here are 3 of my reasons, reiterated by Canva’s help center, why you should not use a Canva logo design template.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

What your brand mark design icon should look like for your small business

I’m glad more people are confident enough to work on their business’ brand. It can be a personal process for many business owners, making the process difficult when handing the reins over to a branding expert or a graphic designer.

So, for those of you who are learning or wanting to develop your business’ brand identity as a D.I.Y. project, here are my recommendations for a great brand mark.

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