blog, Business Caitlin Shogren blog, Business Caitlin Shogren

5 Best Black Friday items to grow your small business for under $50

Black Friday deals are great to invest in for your small business. You might not make a huge purchase, but you can achieve a huge investment regardless of how much you’ve spent.

As a small business owner, especially over the last year, we’ve had to pinch pennies like never before. This Black Friday, you can find the best Black Friday deals for less than $50.

Read More
blog, Business Caitlin Shogren blog, Business Caitlin Shogren

7 Color scheme tools to develop an accessible brand identity for your small business

I struggled with finding the right color scheme for my business. It can be overwhelming and stressful to find the right fit for your business and be conscious of accessibility and personality concerns.

I know most businesses are all about creating better websites for your customers and converting them, but these tools can also help you make other digital or print projects for your clients.

Take a look at some of the color scheme tools to find the best option for your small business.

Read More
blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

5 Color palettes to create a color scheme for your business start-up

These color palettes should help you, not limit you in your color schemes. While these color palettes give you a set of rules to follow, they also help you narrow down how your target audience will identify your brand.

Each color palette has its way of presenting a brand.

Here are five color palettes that can strengthen your brand color scheme.

Read More
blog, Business, Entrepreneurship Caitlin Shogren blog, Business, Entrepreneurship Caitlin Shogren

3 Ideas for an inspirational quote board to develop your small business' brand identity

My experience branding has mainly been on the design side of things: logos, colors, fonts, etc. With Elisabeth’s approach, I started with an aesthetic about my brand, rather than on technical formalities.

Over the next 24-hours, it made me question a few other reasons why it was essential to find new ideas when making an inspirational quote board.

Read More
blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

How to create design templates in Adobe Illustrator and why it supports your brand identity

When it comes to design templates, I believe they can help small businesses when they are used in the right context. If you are creating and designing quality, individual work, your business can improve with consistent template designs in their brand identity.

Here are a few ways I’ve created processes to design template designs in Adobe Illustrator as well as a few ways I use my design templates for my business.

Read More