CREATE: Find your 'Zone of Genius' and use it to appeal to your target audience
So you’ve found your niche and target audience for your business start-up. Now, how do you use your target audience to flock to your products?
Of course, they’ll just know you have a great product for them and you’ll be an instant success.
Wrong.
By reading Meera Kothand’s section on finding your Zone of Genius, I was able to create a better-branded message that can appeal to my target audience.
CREATE: How to define your target audience and niche for your small business start-up
Creating a product or providing a service has always been about solving problems. Whether you're eliminating a step to a process, giving someone aid, or simplifying an action, businesses are built to solve problems.
So my question is: how do you determine who to serve in your business?
Goals and plans I'm making for my small business start-up for the new year in 2020
Since my small business is still in the early stages, I’m still developing many of the more basic aspects, like target audience, marketing strategies, and consistent engagement. I’m hoping to nail down many of my small business strategies throughout the new year in 2020.
7 Tips for small business start-up goals for the new year in 2020
With the new year approaching, it’s a perfect time to find tips that work for reaching your small business start-up goals. As a new business owner, you can set your focus on as many goals as you want for 2020 and new goals each year after.
Not only is the new year great to set-up new small business goals, but it’s also a great time to reassess your business start-up’s goals.
(Work)Book Review: CREATE
Over the last few weeks of the year, I've been reading and working through much of Meera Kothand's CREATE. It's been much easier to determine who my target audience is, my marketing strategies towards my target audience, and goals that I'm hoping to achieve for and through my business start-up.
Should you participate in share-for-share posts in Facebook to gain traffic for your blog?
Share-for-share Facebook posts helped me a lot when I first started out and needed guidance as I learned how to start my blog. After a month or two and working through CREATE An Intensive Biz Playbook & Planner: Scale Your Online Business, Create Explosive Growth and Build a Brand You Crave, I was able to rely on my own marketing strategies to make my blog visible and marketable for my target audience.
Soft skills are highly desired in today’s professional industries.
Many work environments look for hard and technically learned skill sets but soft skills tend to hold more power over positions. It’s important to know hard skills, like Adobe Creative Suite or book-keeping software, but your soft skills show how you work with others, whether that be a client or a coworker.