Business, blog Caitlin Shogren Business, blog Caitlin Shogren

CREATE: Find your 'Zone of Genius' and use it to appeal to your target audience

So you’ve found your niche and target audience for your business start-up. Now, how do you use your target audience to flock to your products?

Of course, they’ll just know you have a great product for them and you’ll be an instant success.

Wrong.

By reading Meera Kothand’s section on finding your Zone of Genius, I was able to create a better-branded message that can appeal to my target audience.

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blog, Business Caitlin Shogren blog, Business Caitlin Shogren

7 Tips for small business start-up goals for the new year in 2020

With the new year approaching, it’s a perfect time to find tips that work for reaching your small business start-up goals. As a new business owner, you can set your focus on as many goals as you want for 2020 and new goals each year after.

Not only is the new year great to set-up new small business goals, but it’s also a great time to reassess your business start-up’s goals.

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blog, Business Caitlin Shogren blog, Business Caitlin Shogren

(Work)Book Review: CREATE

Over the last few weeks of the year, I've been reading and working through much of Meera Kothand's CREATE. It's been much easier to determine who my target audience is, my marketing strategies towards my target audience, and goals that I'm hoping to achieve for and through my business start-up.

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blog, Business Caitlin Shogren blog, Business Caitlin Shogren

Should you participate in share-for-share posts in Facebook to gain traffic for your blog?

Share-for-share Facebook posts helped me a lot when I first started out and needed guidance as I learned how to start my blog. After a month or two and working through CREATE An Intensive Biz Playbook & Planner: Scale Your Online Business, Create Explosive Growth and Build a Brand You Crave, I was able to rely on my own marketing strategies to make my blog visible and marketable for my target audience.

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