Business, blog Caitlin Shogren Business, blog Caitlin Shogren

CREATE: Find your 'Zone of Genius' and use it to appeal to your target audience

So you’ve found your niche and target audience for your business start-up. Now, how do you use your target audience to flock to your products?

Of course, they’ll just know you have a great product for them and you’ll be an instant success.

Wrong.

By reading Meera Kothand’s section on finding your Zone of Genius, I was able to create a better-branded message that can appeal to my target audience.

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Business, blog, Graphic Design Caitlin Shogren Business, blog, Graphic Design Caitlin Shogren

Book Review: Creative Strategy and the Business of Design

Business is not one of my strong suits. Douglas Davis’ Creative Strategy and the Business of Design helped me understand the main key-points that my peers repeatedly had to explain to me.

All-in-all Davis helps graphic designers and creatives to learn how to speak and approach businesses in a way that will help graphic designer’s careers gain a sense of freedom and understanding.

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