CREATE: Find your 'Zone of Genius' and use it to appeal to your target audience
So you’ve found your niche and target audience for your business start-up. Now, how do you use your target audience to flock to your products?
Of course, they’ll just know you have a great product for them and you’ll be an instant success.
Wrong.
By reading Meera Kothand’s section on finding your Zone of Genius, I was able to create a better-branded message that can appeal to my target audience.
Book Review: Creative Strategy and the Business of Design
Business is not one of my strong suits. Douglas Davis’ Creative Strategy and the Business of Design helped me understand the main key-points that my peers repeatedly had to explain to me.
All-in-all Davis helps graphic designers and creatives to learn how to speak and approach businesses in a way that will help graphic designer’s careers gain a sense of freedom and understanding.
Book Review: Stand Out
Are you a struggling designer wondering what your next move should be?
Wherever you are in your design process, you’ll want to check out Denise Anderson’s Stand Out.
6 Tips on how to create a graphic design portfolio
Have you ever wondered just how to create your graphic design portfolio that will get you the job?
It can be a tough task to showcase your graphic design portfolio for a potential employer. Here are a few things to keep in mind when deciding how to create your graphic design portfolio.
6 inspirational personal brand identities to follow on Instagram
It’s important to keep your business’s branding consistent across multiple platforms. Look how these 6 Instagram accounts create a stylish visual presence.
Soft skills are highly desired in today’s professional industries.
Many work environments look for hard and technically learned skill sets but soft skills tend to hold more power over positions. It’s important to know hard skills, like Adobe Creative Suite or book-keeping software, but your soft skills show how you work with others, whether that be a client or a coworker.