CREATE: Find your 'Zone of Genius' and use it to appeal to your target audience
So you’ve found your niche and target audience for your business start-up. Now, how do you use your target audience to flock to your products?
Of course, they’ll just know you have a great product for them and you’ll be an instant success.
Wrong.
By reading Meera Kothand’s section on finding your Zone of Genius, I was able to create a better-branded message that can appeal to my target audience.
CREATE: How to define your target audience and niche for your small business start-up
Creating a product or providing a service has always been about solving problems. Whether you're eliminating a step to a process, giving someone aid, or simplifying an action, businesses are built to solve problems.
So my question is: how do you determine who to serve in your business?
How to legally protect your small business start-up and money-making blog
You might not be aware of all the legal aspects that go into creating a small business or money-making blog too.
After searching and asking around, I found a few legal resources that are well worth the investment if you want to start your small creative business or money-making blog.
7 Tips for small business start-up goals for the new year in 2020
With the new year approaching, it’s a perfect time to find tips that work for reaching your small business start-up goals. As a new business owner, you can set your focus on as many goals as you want for 2020 and new goals each year after.
Not only is the new year great to set-up new small business goals, but it’s also a great time to reassess your business start-up’s goals.
(Work)Book Review: CREATE
Over the last few weeks of the year, I've been reading and working through much of Meera Kothand's CREATE. It's been much easier to determine who my target audience is, my marketing strategies towards my target audience, and goals that I'm hoping to achieve for and through my business start-up.
Squarespace vs. Wordpress: The best web development platform for your start-up business
There is a big debate about whether you should use Squarespace or Wordpress or other web development platforms to design and manage your website and blog.
After sifting through other website platforms, like Blogger and Wix, I ended up sticking with Squarespace rather than Wordpress. Here’s why.
Soft skills are highly desired in today’s professional industries.
Many work environments look for hard and technically learned skill sets but soft skills tend to hold more power over positions. It’s important to know hard skills, like Adobe Creative Suite or book-keeping software, but your soft skills show how you work with others, whether that be a client or a coworker.