blog, Business Caitlin Shogren blog, Business Caitlin Shogren

Book Review: Building a Story Brand

I just received Building a Story Brand and I haven’t put it down all day.

My initial impression of the book reminded me of the emotional intelligence books that I’ve found in Barnes and Noble a few times. Helpful and exciting, but not necessary in the scheme of things.

After reading the two-page introduction, I knew I’d want to read the whole book.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

What your brand mark design icon should look like for your small business

I’m glad more people are confident enough to work on their business’ brand. It can be a personal process for many business owners, making the process difficult when handing the reins over to a branding expert or a graphic designer.

So, for those of you who are learning or wanting to develop your business’ brand identity as a D.I.Y. project, here are my recommendations for a great brand mark.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

How to design alternative logos and how they can expand and develop your brand identity

Alternative logos are similar but not the same as a primary logo. Some examples might be that you use an object or animal that many people associate with your brand identity. Others might conceive acronyms or use a founding date or year for alternatives.

Many brands create multiple logos for businesses because it’s easier to reach more people this way.

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Business, blog Caitlin Shogren Business, blog Caitlin Shogren

5 Resources to include in your small business' client goodbye packet

You might think you are done when you submit a final project file to your client.

I was in the same boat. I would send a thank you note within an email with the final product and think my transaction was complete. But I wanted to make a longer and more personal connection to my clients.

Here are five must-haves to include in your own client goodbye packet to make a lasting impression on your customers.

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